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Search engine optimization (SEO)
SEO, (search engine optimisation) is the process or strategy by which a site achieves high rankings in search engine results, when people search for the keywords that are associated with your business.
High rankings mean increased visibility, more visitors, and greater trust in your site. And in turn, these factors (among others) translate into even better search engine rankings.
What Google has to say !
If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site.
That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
No one can guarantee a #1 ranking on Google.
So if someone tell you that they will put you on top, tell them they talking *?#..%//.
I have clients that won court cases against other SEO companies. Phone me to find out who this company/s are, and to stay away from them.
If a company phone you and tell you they are from Google and want to do SEO for your web site, stay away from them, because they lie!!! - They not allow to say that they are from Google.
Yes, they allowed to say that they make use of Google like we do.
Google won't phone you.
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Be careful if a company is secretive or won't clearly explain what they intend to do.
Be sure to understand where YOUR money goes.
Because we at WebArt Design are honest, we doing business in a very transparent way.
Read on to see how you can be on Google the right way.
Screen shot of Google Search
Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading "Sponsored Links") as well. Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in Google search results, and it costs nothing to appear in Google organic search results.  (Info source - Search Engine Optimization webmaster starter guide)
GOOGLE ADWORDS ACCOUNT & GOOGLE ANALYTICS - (Monthly payment - Contract for 12 months)
There's no such thing as a quick SEO fix. Search Engine Optimisation can't be a once-off effort. SEO needs to be an ongoing strategy that builds up its effects and improves your site over time.
Search Engine Optimisation (SEO) and Pay Per Click (PPC) have become the two most prominent forms of web marketing today.
Advertise your business on Google AdWords. No matter what your budget, you can display your ads on Google and Google advertising network.
Pay only if people click your ads.
Step 1 - OPTIMISE YOUR WEB SITE
The structure of your site is an important factor in SEO. We need to make sure all links, correct keywords and info, as well as the "Google Coding" are correct. (Google supply some codes to add to your website for them to pick-up your site)
If possible, to be able to make sure about this important factors in SEO, it will be easeier for us to host your website.
If not, we will need your account details (e.g. FTP settings) from your hosting company and your web-designer must add these codes to your design.
Step 2 - GOOGLE ADWORDS ACCOUNT
We will create an account by Google AdWords. We will help you set-up an advert with the correct keywords, the daily budget, bidding amounts and campaign info. Screen shot of the Google AdWords Account  According to Google - A crucial part of ranking well in search engine results lies in the number of links that you have pointing to your site from other sites. (see our "services" at the bottom)
Google AdWords Packages - 2010 (Excl. VAT)
How we structure our AdWords Prices are actuly simple. We don't have a price for any AdWords.
IT'S YOUR MONEY, YOU DECIDE HOW MUCH YOU WANT TO SPEND
Let me first explain how Google deals with your money:
Let's say your budget is R300,00 per month for AdWords on Google
We will then set your daily budget at R10,00 = (R300,00 / 30 days)
Google will show your ad on the internet until your daily budget are riched
The cost of one click (Remember, you ONLY PAY WHEN SOMEONE CLICK ON YOUR AD)
Google has no fixed cost on any clicks.
Average cost-per-click (Avg. CPC)
The average amount you pay each time someone clicks your ad. Average CPC is determined by totalling the cost of all clicks and dividing it by the number of clicks.
Here's an example: if your ad receives two clicks, one costing US$0.20 and one costing US$0.40, your average CPC for those clicks is US$0.30.
If you look at the screen shot above:
No.1 = your clicks
No.2 = your impressions
No.3 = your account
Your ad will run on Google, other search engines and network websites.
This is where the "impressions" comes in.
The "Impr" located on your reporting statistics (no.2) refers to the number of "impressions" for your ad. The number of impressions is the number of times an ad is displayed on Google or on sites or products in the Google Network.
In other words, your ad will have e.g. 780 impressions on one keyword for one day, which mean that someone searches for something and type in a keyword. If that keyword or search is part of your keywords, your ad was display 780 times.
Now, you don't pay for the times of impressions, only for clicks.
That's why every keyword is so inportant and we will sit down with you to choose the correct ones.
You may have as much keywords as you like, don't be fooled by other companies that tell you that you only allowed to have 5 or 10 keywords. The more keywords, the better your chances. Google don't charge per keyword
At WebArt Design you don't pay per keyword.
You can add-on (upgrade/downgrade) to your account at any time as you like: Set your daily budget.
Pay more per month (no limit at Google). Add keywords Create more ad's on the same budget. etc..
Yes, the more you spend, the better changes you have and the longer your ad will be visible every day. And remember: you decide which (country) you want to advertise. If you don't do business outside the country, why advertise worldwide!.
OUR COST
For every R100,00 you spend on AdWords we take R25,00 for admin cost and services. Not only will you get AdWords advertising, but we will advertise your website on outside (network) websites. This list of websites and other related products of Google will be available to you, the client 24/7. We don't want to mention it here (the list of websites and services), otherwise our competetors will follow us. This services will be available after signing the contract. We here to help you, the client.
That's why we lead the way.Read more about our Google Analytics services as part of the SEO-Marketing..... read more
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